품질인증 수산물의 구매결정요인 분석

Abstract

As national income increases, consumers are paying attention to the quality and safety of the food they consume. The issue of food safety has been continuously raised because seafood is prone to decay, and a quality certification of fish and fishery products has been introduced to ensure the safety of fisheries food. Recently, the importance of quality certification of fish and fishery products has been emphasized due to radioactivity-contaminated fishery products and microplastics problems, but related studies have been insufficient. Therefore, the purpose of this study is to analyze the factors influencing the purchase of quality-certified fishery products using ZIP Model, ZINB Model and ZIOP Model in order to revitalize quality certification of fish and fishery products and promote consumption of quality-certified fishery products. As a result of the analysis, it was found that the factors influencing market participation were age, recognition about the certification of fish and fishery products, tendency to value fish prices, and income. And the factors influencing The number of purchases were academic background, whether or not they have preschool children, sensitivity about radioactive contamination water, sensitivity about food quality and safety, income, and recognition about the certification of fish and fishery products. Therefore, since the determinants of market participation in quality-certified fisheries products and determinants of the number of purchases are different, measures to increase market participation and the number of purchases of quality-certified fisheries products should be promoted differently.