한국 유아·아동 도서 출판 산업의 글로벌 발전전략

Abstract

In the last 10 years, the trade deficit of Korean children's picture albums has reached more than 10 times. After consulting the materials, it is found that the specific academic materials and information related to this are very insufficient. At the same time, the new coronavirus has caused a huge impact on various industries. Has the already troubled Korean children's book publishing industry plunged into a deeper crisis? Therefore, this paper uses case analysis to compare the children's book publishing industry in South Korea and the children's book publishing industry in the United States, and analyze the problems and advantages of the South Korean children's publishing industry. At the same time, it observes the international environment of the publishing industry and analyzes the external opportunities and threats of the Korean children’s publishing industry. Combining literature and information, construct a SWOT analysis model of Korean children's book industry. Finally, by conducting a questionnaire survey with experts, grasping the importance of each factor, and using AHP (hierarchical analysis) to comprehensively analyze the results, the SO, WO, ST, and WT strategic matrix are obtained. This thesis is a small number of studies on the strategic direction of the Korean children's book publishing industry. It is hoped that this can provide a reference for improving the competitiveness of the Korean children's book industry. In addition, the paper also applies the SWOT-AHP model to the strategy formulation and analysis process of the Korean children's book publishing industry for the first time.