TV오락프로그램의 자막유형에 따른 시청자 태도변화 연구

Abstract

ABSTRACT

These days, The subtitle of the entertainment program audience simply as a tool to reconstruct the program, as well as for understanding the flow of the contents of the description of the situation or shall be recognized. Therefore, Subtitles with increasing the utilization of the broadcast program in the importance is more important than ever. How does it handle the most important problems that can be associated with these subtitles broadcast audience of viewers how to accept this subtitle will be the most important issue. The goal is this study, depending on the type of subtitles used in the entertainment program, through the analysis on how to help audience favor of the intent to re-watch that indicates the difference between the effect of what is entertainment programs to its audience what impact, specifically subtitles used in the entertainment program viewers due to changes favor and re-watch how to find what the purpose is. Therefore, the research questions posed in this study are as follows. Research Question 1. Subtitles depending on the type of TV entertainment programs, favor is there any difference? Entertainment programs, depending on the genre of the personal nature of the inherent propensity seems to me an obvious difference in its favor. Subtitles based on the same program, even if the episode or special appearances by guest on favor can be affected in this study because the usual thinking in favor of the entertainment programs to help the actual difference between the experimental favor classified by type, and classified each what impact subtitle types of entertainment programs favor to investigate. Research Question 2. Subtitles depending on the type of TV entertainment programs, re-watching the intention Is there any difference? Existing research in order to solve the problem of these studies on the basis of empirical research on the scale needed by college students, mainly experimental research method was used, the total experimental subjects was 253 people. This study is classified as a type of entertainment programs that are used in the subtitles after the experimental treatment group settlement of the actual control group which was televised all images in this group (whole subtitles) Subtitles groups and four type of subtitles in this video no subtitles divide the class into groups (non-subtitle) before experiment, were measured on the TV entertainment program favor usual. After the experiment, and were determined to repeat the experiment in the experimental water favor Watched Also were asked to watch another episode of the same program again later to measure the intention to re-watch. Selected each research question in this study and the results of the analysis according to the research hypotheses can be summarized as follows. First, the experiment by subtracting the average value of water favors reduction factors subtitles type favors the reduction of the difference in the average value of the program favor The results of this study, the information provided feature Subtitle group and attention focus subtitles full subtitles the non-subtitles group reduction was not different between the arc. Second, the ambassador cited subtitles performers and directors intervention subtitles inserted images of this group re-watching the intent, but higher than those in group non-subtitles watch video subtitle function of the information provided, and insert the subtitle anthology of images of this group re-watching the intention non-subtitles video subtitles watch video watch groups and the entire group was lower than. Ambassador cited performers, directors intervention subtitles this subtitle of the type of the function of providing information, that contribute to the intention of re-watching entertainment programs, but can cause tension than necessary, as well as the attention focused Subtitle break of watching the flow embroidering, brought attention an idea to express to the viewers as to instill in them that the study shows the result. Type of subtitles in favor for the viewers' entertainment programs to help change the attitude of the viewers, such as the intention of re-watching entertainment programs that can affect Taken together, discussed so far, which is affecting all types of can confirm that it is not. Is expected that the subtitle of the type used to be maintained at an acceptable level, such as the intention of re-watching favors Donna viewers attitude improved greatly to be able to help.

Keyword : Type of subtitles, favor, re-watch, decrement, entertainment program