한국 영상매체제품, 현대유형문화제품, 한국 국가이미지가 한국 의료관광 방문의도에 미치는 영향에 관한 연구

Abstract

Recently, the number of Chinese visitors going to Korea is constantly going up. The most important reason for this is the influence of Hallyu phenomenon. Through TV, film, Korean star, recent design of Korean dress and Korean products such as cosmetics, Chinese people make judgments about Korean country image. And just such evaluation makes the consumption and concept of Korean products having a great influence on Chinese people. So the influence of establishing correct and active attitude towards going to Korea for medical care and sightseeing is staggering, and how to improve the Korean country image, how to enlarge the function of Hallyu phenomenon which is just one of the important aim of this research is a very important topic nowadays. This research aims at evaluating the influence degree of Chinese visiting intention towards going to Korea for medical care and sightseeing through Chinese comprehension towards Korean Imaging Products, Modern popular cultural products and Korean country image. According the result, we can conclude what Chinese people like, and this can enhance the Korean country image and enlarge the number of Chinese people going to Korea for medical care and sightseeing.