지역방송 프로그램에서 재발견한 지역성

Abstract

This study, unlike previous studies that only normatively suggested the concept of locality of local broadcasting, examines how the broadcast program producers recognize the locality and think how important locality is in a program, and also examines how such differs from actual locality exhibited in actual programs. In this study, an in-depth survey was conducted against PD's and writers in Busan and Ulsan regional broadcast to investigate the awareness of producers regarding locality and importance of locality within programs. Also, in order to assess the locality actualized in actual programs, there programs were selected that focus on the part that approach a regional topic from the regional perspective among programs of Busan and Ulsan broadcast, and these were also examined through in-depth interviews with Busan/Ulsan producers. Programs were not selected simply for having a material from that certain region in terms of spatial and physical meaning, but for containing unique culture created from the region, namely of Ulsan MBC, of Busan KBS, and of Busan MBC. These three programs have regional materials and high ratings and active viewer participation that are hard to find in regional broadcasts. Also, they were selected on the basis that they are regional programs that overcame the limit of broadcast region by being aired to the national television and multiple countries across the world. As the result of interviews with regional broadcast producers, first the regional sentiment and space were discussed in the concept of locality. They recognized it as dealing with stories that cannot be treated in other regions. Second, as the result of examining how important locality was important in a program, there was the perspective that fun and entertainment are more important than locality and the perspective that locality was more important. Third, through in-depth interviews with producers, it was found that the locality found in the three programs was 'road' for of Ulsan MBC, 'history' for of Busan KBS, and 'language and character' for of Busan MBC. This is a new perspective on the locality unlike the concept of locality so far. Integrating such results, it comes to the conclusion that apart from who the subject of production is, or where the location of production is, or how the material is regional, the locality viewed from the regional perspective that well represents the character, language, and sentiment of the region is also an essential element of actualizing locality.