컨테이너장치장 운영기업의 기업역량에 미치는 영향에 관한 연구

Abstract

Determinants of Corporate Competency in CY Operating Companies -Structural Equation Modeling of Dynamic Relationship between CY Operating Companies and Liner shipping Companies-

The partnerships in maritime industry are being made in many different forms. The business relationship between CY operating companies and liners, Includes a variety of logistics services. All container cargos must go through CY and it’s hard to achieve, management of moving all containers in the inland by only liner. Operating CY business by only liner is quite inefficient. Actually, all most Liners have been outsourcing an administration of their containers in the inland, by contracting with CY operating companies. Normally, it is very hard to enter the CY operating market. More than all, Securing a location, equipment and facility for operating CY need a big capital and established companies through the formed oligopoly market. The purpose of this study is to help understanding the relationship between CY operating companies and Liners, and Suggesting implications that affect the involved companies and maritime industry through the various phenomena derived from the relationship. To ensure this study, we Re-formulate the arranged variables from the precedent studies for appropriating real business through the interview of seniors in the field. For this study, a research is done on domestic CY operating companies and Liners in and outside the country to get the real situation of the market. Later the detail of the CY surveyed is investigated, and the respondent in the light of a position or career is set up.

The results of study are listed below:

First, In case the CY operating Companies have been unfairly treated by the Liners; The unfair treatment has an Influence on opportunism of CY operating Companies, and the business capability, alliance capability and competition among companies in the same line of business have been negatively affected by the opportunism.

Second, The relative dependent and uncertainty of market, have an Influence on a long term orientation. The business capability, alliance capability and competition among companies in the same line of business have been positively affected by the long term orientation.

Third, The competition among CY operating Companies has an Influence on targeting Influence Strategies to collaborating companies.

Fourth, There is discrepancy in the business capability depending on a secure terminal or not, and There is discrepancy in the alliance capability depending on a secure shipping subsidiary or not.

The container transport has a higher rate within the domestic maritime industry. The Collaboration relationship between CY operating Companies and Liners has major effect on the maritime market, and thus need sufficient understanding and analysis.

The implications through the result of this study are as follows.

First, Marking a concrete and definite contract is needed to prevent the unfair treatment by the Liners when making new contract or renewal of the contract. To achieve this, we need to record and analyze the issued problems while on duty.

Second, The purpose of long term orientation is a stable management. But if CY operating Company highly depends on a Liner, it makes a vertical relationship. This relationship is difficult to continue and has a high rate of opportunism; therefore, we need to change it to horizontal.

Third, CY operating Companies should focus on management and business about an inland transportation. We need to launch new transportation company which is just in charge of the right function about inland transportation.

Fourth, The difference of business and alliance capability depending on a secure terminal and shipping subsidiary or not is understood such as capability level and never distorting the difference of service quality. The situation of secure terminal and shipping subsidiary or not is analyzed for the competition, and the company should plan to overcome their weaknesses.