한·중 방송콘텐츠산업의 국제경쟁력 비교연구
- Alternative Title
- A Comparative Study on the International Competitiveness of Chinese and Korean Broadcast Content Industry: Based on Generalized Double Diamond Model
- Abstract
- In keeping with the development of the cultural creative industry and digital technology recently, the Broadcast Content Industry has risen as one of the most promising industries that will possibly develop into a competitive value added field. In this situation the competitiveness of the Broadcast Content Industry is directly linked with a nation’s overall competitiveness.
The ultimate goal of this thesis is to provide for an opportunity which can be a help to promote the development of the Chinese and Korean Broadcasting Content Industry by analyzing the international competitiveness of the Chinese and Korean Broadcast Content Industry based on the Generalized Diamond Model.
For this purpose, the various determinants of international competitiveness of the Broadcast Content Industry consist of 20 sub-determinants and 30 evaluative scales. Data was collected from previous studies and reports of international institutions, such as the WEF (World Economic Forum), World Bank, OECD, and other such organizations. Moreover, an important set of evaluative scales were identified by the entropy weighting method.
The competitive enlightenment of the industry was studied by analyzing four main determining factors of competitiveness including the factor condition, demand conditions, related and supporting industries, firms’ strategy, structure, and rivalry, in basis of the Generalized Diamond Model. The analyses of the empirical results were revealed as follows.
Through the domestic diamond model, we can see the competitiveness of Chinese Broadcast Content Industry was weak and assessed as a low value on the whole. On the other hand, the Korean domestic diamond was relatively balanced when compared with China. The international competitiveness was assessed as a relatively high value.
Through the international diamond model it can be seen that except for the demand conditions, in terms of the factor conditions, related and supporting industries, firms’ strategy, structure and rivalry, the competitiveness of the Korean Broadcast Content Industry was lower than those of China.
Based on the result of this thesis, there are several ways to promote the international competitiveness of Chinese and Korean broadcast content industries, which is stated as follows.
First, compared with Korea, China should focus on the human resource factor of broadcasting especially in R&D by expanding government expenditure and investment.
Second, both countries should go on strengthening and increasing the domestic demand of TV & radio programmes. Also, the researcher, according to the consumer demand, should propose diverse TV & radio programs.
Third, the market size of broadcast content industry is smaller than those of China. To facilitate the production and distribution of content, measures to facilitate interoperability among the many different systems and vendors involved in the digital distribution of content need to be taken into consideration for the Korean government.
Forth, the copyright related issues need to be raised within the broadcast content industry as a whole. Both of the countries need to protect their copyright in the digital environment. As well as adjusting the licensing system and applicable range of broadcasting contents would be a good approach to enhance the right of the author’s work.
Keywords: International Competitiveness,
Korean and Chinese Broadcasting Content Industry,
the Generalized Double Diamond Model.
- Issued Date
- 2012
- Awarded Date
- 2012. 8
- Type
- Dissertation
- Publisher
- 부경대학교
- Alternative Author(s)
- HE YING
- Affiliation
- 부경대학교 대학원
- Department
- 대학원 국제지역학과
- Advisor
- 김창경
- Table Of Contents
- Ⅰ. 서론 1
1. 연구의 배경과 목적 1
1) 연구 배경 1
2) 연구 목적 3
2. 연구의 방법과 구성 4
Ⅱ. 이론 평가 모델 및 선행연구 8
1. 국제경쟁력에 관한 이론 8
1) 경쟁력 개념 8
2) 국제경쟁력 개념 10
2. 국제경쟁력에 대한 평가 모델 14
1) Porter의 다이아몬드 모델 14
2) 조동성의 9-factor 모델 17
3) 일반화된 더블 다이아몬드 모델 18
4) 9-팩터모델(IPS모델) 19
3. 선행 연구 21
1) 한국 방송콘텐츠산업의 국제경쟁력에 관한 연구 21
2) 중국 방송콘텐츠산업의 국제경쟁력에 관한 연구 25
Ⅲ. 한·중 방송콘텐츠산업의 현황분석 29
1. 방송콘텐츠산업에 대한 고찰 29
1) 방송콘텐츠산업의 개념 29
2) 방송콘텐츠산업의 특성 33
3) 방송콘텐츠산업의 분류 36
2. 한·중 방송콘텐츠산업의 규제정책 현황 42
1) 방송콘텐츠산업 관할 기구 42
2) 방송콘텐츠산업 관련 규제 체계 46
3. 한·중 방송콘텐츠산업의 시장규모 현황 61
1) 시장 현황 61
2) 한국 방송프로그램의 중국시장 진출현황 74
Ⅳ. 연구 모델 설계 77
1. 분석의 수행체계 77
2. 자료수집 및 분석방법 78
3. 국제경쟁력 결정요인의 도출 86
1) 요소조건 86
2) 수요조건 92
3) 관련 및 지원 산업 97
4) 기업의 전략, 구조 및 경쟁 102
Ⅴ. 실증분석 105
1. 한·중·일 방송콘텐츠산업 경쟁력의 국내 다이아몬드 105
1) 국내 요소 조건 분석 105
2) 국내 수요 조건 분석 111
3) 국내 관련 및 지원 산업 분석 115
4) 국내 기업의 전략, 구조 및 경쟁 분석 120
5) 국내 다이아몬드 분석결과 122
2. 한·중·일 방송콘텐츠산업 경쟁력의 국제 다이아몬드 125
1) 국제 요소 조건 분석 125
2) 국제 수요 조건 분석 128
3) 국제 관련 및 지원 산업 분석 131
4) 국제 기업의 전략, 구조 및 경쟁 분석 134
5) 국제 다이아몬드 분석결과 137
3. 중·한·일 다이아몬드 모델 실증연구의 분석결과 139
1) 중국의 국내와 국제 다이아몬드 모델 139
2) 한국의 국내와 국제 다이아몬드 모델 142
3) 일본의 국내와 국제 다이아몬드 모델 144
Ⅵ. 결론 146
1. 결론 및 요약 146
2. 시사점 150
참고문헌 153
- Degree
- Doctor
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