부산지역 해양관광 발전을 위한 해양스포츠 활성화방안 연구

Abstract

Abstract

The purpose of this study is to analyze marine sports activities’ hindrance factor, attractive attribute, satisfaction and revitalization, and to suggest the revitalization of marine sports for development of marine tourism in Busan. For this, it has been conducting survey to 350 people who participated in marine sports in Busan from October 2012 to April 2013. According to SPSS/PC+Win. 15.0 as data processing, it is conducted an analysis of frequency on research participants’ general characteristic and using pattern, and conducted verifying confidence to verify measurement tool’s reliability. Furthermore, it is also conducted T-Test and One-Way ANOVA to verify difference between hindrance factors, attractive attribute, satisfaction and revitalization and Duncan law for post-hoc comparison. The major research results through these analyzing processes were same as followings. First of all, the difference of hindrance factors in terms of gender is “lack of awareness about marine sports” and “lack of programs for marine sports activities”, and the difference of attractive attribute in terms of gender is “where the weather is superior”, “superb natural landscape such as sea and mountain”, “the place is convenient to get close to coordinate tourist attraction”, “the place where people are kind” and “the place is good for shopping to be adjacent to major city”. Furthermore, the difference of satisfaction in terms of gender is “revisitation for participating in marine sports”, and the significance difference of revitalization in terms of gender is “need for marketing and information for marine sports activities”. Second of all, the difference of hindrance factors in terms of field is “a high cost to participate in marine sports including renting equipment”, “lack of equipment that allows people to participate in marine sports”, “marine sports is time-consuming activity” and “marine sports activity is unsafe”, and the difference of attractive attribute in terms of field is “superb natural landscape such as sea and mountain”, “the place where is able to enjoy hot-spring”, “convenient place to tour other areas” and “the place is well-equipped such as accommodation, food, transport and other facilities”. As well as, the difference of satisfaction in terms of field is “the satisfaction of program towards participating in marine sports”, and the significance difference of revitalization in terms of field is “need to strengthen accessibility for enjoying marine sports”, “need to promote excellent leader in marine sports” and “need for marketing and information for marine sports activities”. Third of all, the differences of hindrance factors in terms of career is “a high cost to participate in marine sports including renting equipment”, “lack of facilities that allow people to participate in marine sports” and “the awareness of a high cost in marine sports”. As well as, the differences of attractive attribute in terms of career is “where the weather is superior”, “superb natural landscape such as sea and mountain” and “the place conveniently situated with major city”. Finally, the difference of satisfaction in terms of career is “the satisfaction of program towards participating in marine sports” and “revisitation for participating in marine sports”, and there are significant differences in all sub factors of revitalization in terms of career. Fourth of all, the difference of hindrance factors in terms of number of times is “a high cost to participate in marine sports including renting equipment”, “lack of facilities that allows people to participate in marine sports” and “a brief span of doing marine sports activities”, and the difference of attractive attribute in terms of number of times is “where the weather is superior”, “the place where is able to be possible to do experience in natural such as ocean and mountain activities” and “superb natural landscape such as sea and mountain”. Finally, the difference of satisfaction in terms of number of times is “the satisfaction of program towards participating in marine sports”, “after participating in marine sports, satisfaction about accommodation” and “revisitation for participating in marine sports”, and there are significant differences in all sub factors of revitalization in terms of number of times. Finally, the difference of hindrance factors in terms of time of participation in one day is “marine sports activity is unsafe” and “the awareness of a high cost in marine sports”, and the difference of attractive attribute in terms of time of participation in one day is “where the weather is superior” and “the place where is able to be possible to do experience in natural such as ocean and mountain activities”. As well as, the difference of satisfaction in terms of time of participation in one day is “satisfaction about kindness of people when participating in marine sports” and “revisitation for participating in marine sports”. Finally, the significance difference of revitalization in terms of time of participation in one day is “need for revitalization in marine sports such as promoting marine sports equipment store”, need for development of various marine sports programs and events in relation to marine sports”, “need to strengthen accessibility for enjoying marine sports”, “need to promote excellent leader in marine sports”, “need for marketing and information for marine sports activities” and “need for operation of marine sports training program”.