한국과 몽골의 인터넷 쇼핑에 대한 비교분석 및 개선방향에 관한 연구

Abstract

Mongolia has a nomadic culture of living on a regular basis to adapt quickly to a given environment and conditions. Recently, e-commerce has become popular in Mongolia due to the rapid development of urbanization, and it is easy to meet people who use smart phones anywhere, not only in Ulaanbaatar, the capital of Mongolia, but also in large and small cities throughout Mongolia. Increasingly, the supply of PC is also being activated, and the Internet is spreading rapidly, but Mongolia's market for Internet services is still too small. Of course, due to the Mongolian government's road band activation policy, Internet usage is expected to increase a lot in the future. Mongolia's wide territory, low population density and unbalanced development between regions are causing the gap in IT services, and sluggish private investment in provincial areas is also considered a problem. Therefore, under the leadership of the Mongolian government, the government should realize policies for the expansion and growth of infrastructure in the IT sector, support the maturity of the fixed-line communication and wireless communication markets, and make good use of them by private companies and researchers to develop. Internet shopping malls where the Mongolian people can conveniently utilize these as consumers to improve their quality of life. If you look at the reasons why Internet shopping transactions have not developed in Mongolia until recently. First of all, there is a problem with the filtering system. Second, the urbanization process is still underway at the national level. Third, it is a problem with the delivery system. Fourth, there are few products that Mongolia produces directly. Fifth, it is still difficult to use the payment system. The sixth are policies that lack practice in desk theory. Finally, there could be a lack of trust between the parties. There are also many improvement issues that must precede in order for Mongolia's Internet shopping market to become active. The outdated information and communication infrastructure, the small domestic market, the people's lack of knowledge related to e-commerce, and the supplementation of e-commerce-related legal systems are tasks that must be addressed continuously at the government level. Currently, Mongolia is expected to create an environment conducive to e-commerce by supplying smart phones, increasing Internet usage, spreading mobile payment systems, and operating technology-based start-up achievements, and so far, there has been no successful entry of foreign companies into the e-commerce market in Mongolia, so if cooperation with Korean companies in related fields is possible, there is a possibility of preoccupying a new market. This study did not compare Korean and Mongolian Internet shopping malls in a similar environment, so it was not possible to benchmark them perfectly, but the growth process of Korean Internet shopping malls is a good benchmarking factor for Mongolia's consumer distribution market. It is expected that Mongolia will join the global market more quickly if it continues to find and supplement areas that are lacking in Mongolia in Korea's Internet shopping malls that are developing ahead and continues to study appropriate countermeasures against the environment that differs.