지각된 사회적 지지와 SNS중독경향성의 관계에서 자아존중감 및 삶의 만족의 매개효과에 관한 연구: 20~30대 SNS 이용자를 중심으로

Abstract

This study aims to investigate the relationship between perceived offline social support, perceived online social support, and SNS addiction tendency amongst SNS users, as well as the mediating effect of self-esteem and life satisfaction in this relationship. The subjects of the study were 361 Korean social media users, 122 males and 239 females in their 20s and 30s, and data were collected through an online questionnaire for 2 weeks, from March 4 to March 18, 2022. To measure the variables of this study, ‘the Multidimensional Scale of Perceived Social Support(MSPSS)’, ‘the Korean Online Social Support(K-OSSS)’, ‘the Rosenberg Self-Esteem Scale(RSS)’, ‘the Satisfaction With Life Scale(SWLS)’, and ‘the SNS addiction tendency scale’ were used. In order to analyze the data, frequency analysis, reliability analysis, confirmatory factor analysis, and Pearson correlation analysis between major variables were performed using SPSS 27.0 and AMOS 25.0. To test the hypothesis, path analysis and mediation effect analysis were performed. The results of the analyses are as follows. First, it was found that the higher perceived offline social support is, the higher social media users’ self-esteem is. Second, it was confirmed that the higher perceived offline support, perceived online social support and self-esteem is, the higher media users are satisfied of their life. Third, on one hand, high offline social support and high self-esteem prevent social media users from SNS addiction tendency. On the other hand, it was found that the higher the online social support and life satisfaction is, the higher social media users are prone to develop SNS addiction tendency. Fourth, the effect of social media users' perceived offline social support on SNS addiction tendency is explained through self-esteem, and it was confirmed that self-esteem had a partial mediating effect. In addition, the effect of social media users' perceived offline and online social support on SNS addiction tendency can be explained through life satisfaction which has a partial mediating effect. Fifth, the effect of social media users' perceived offline social support on life satisfaction is explained through self-esteem, and it was found to play a partial mediating role.