2030부산월드엑스포 주제에 따른 세부 주제별 우선순위 분석에 대한 탐색적 연구

Abstract

The selection of the theme of the Expo acts as an important factor among the requirements for hosting. The theme of the Expo should include concepts that embody the core values of the Expo, "popular education," "creation of innovation," and "promotion of global cooperation," and should be able to draw sympathy from people around the world. The purpose of this study is to first examine the themes of the Expos held in history, and second, analyze the major themes selected by Busan Metropolitan City to attract the 2030 Busan World Expo and the characteristics of each detailed theme. Finally, through an AHP analysis of Expo and MICE industry experts, we would like to review the major topics and detailed topics to focus on when holding the Expo and present practical implications for future decision-making of major stakeholders. The survey was conducted by AHP analysis and analyzed based on a total of 32 valid questionnaires. The results of this study are as follows. First, 'Environment' took the highest priority in the top category. Second, 'Overcoming climate change and natural disasters' was high in the detailed topic-specific priorities of the major subject 'Environment'. Third, 'Economic growth using new technologies' was high in the detailed subject-specific priority of the major subject 'Technology'. Fourth, 'Resolving inequality between race and gender' was the highest in the detailed topic-specific priority of the major system 'Humanity'. Based on the results of this study, you will be able to understand the topics and detailed topics to focus on when holding the 2030 Busan World Expo, which will allow you to consider the strengths of the attraction activities and use them to prepare for the Expo, such as creating an exhibition hall.