중국 테마파크의 선택속성에 대한 IPA분석

Abstract

As the Chinese people improve their economic level and increase their leisure time, various needs for leisure space are increasing, and the demand for theme parks is increasing. IPA analysis is conducted on visitors to the discovery kingdom of Dalian to revitalize it.Based on these analysis results, the importance and satisfaction of visitors to the theme park are identified, and the strengths and weaknesses of the Dalian Discovery Kingdom theme park are identified accordingly to improve visitor revisit to contribute to the operation of the theme park. The survey questionnaire collected 142 useful responses in March 2023, and the data was processed by the SPSS, factor analysis, reliability analysis, and paired t-test, and presented in the form of a graphical IPA grid.The quadrant 1(Concentrate here) includes four attributes such as attractive design and interior decoration, convenient purchase of admission tickets, appropriate theme park hours, easy access to theme parks. The quadrant 2(Keep up the good work) includes seven attributes such as an appropriate admission fee to the theme park, appropriate theme park food and beverage prices, a fun ride experience, experience a theme park to help you refresh yourself, the kindness of the staff, adequate response to customer safety and excellent homepage content. Through the results of the study, we present improvement measures and academic implications to induce visitors to revisit the discovery kingdom of Dalian.