현대 캐릭터의 디자인 양상과 속성에 따른 사회적 영향력 연구

Abstract

Abstract

In this study, I’ve focused again on characters in the trend of the era of recovering daily life in the post-COVID-19 era. This is because the character industry expresses personality based on integrated images and empathy, and has elements that cannot be replaced despite the development of technology. Therefore, through prior research, the socio-historical definition and classification of characters and icons were investigated, and characters with great social influence in Korea were defined as "iconized characters." Iconized characters were selected through classification of sales, preferences, and attributes, and the birth and history, formality, symbolism, influence, and influence of the six iconized characters were investigated. Next, in order to verify its influence in Korean society, a survey was conducted to find out the public perception, and the results of the survey were analyzed. The ratio of recognizing characters, the ratio of positive and negative images, the degree of social influence of characters, and the cognitive ratio of cases showing social influence were investigated, respectively. Furthermore, the character was highlighted based on Bourdieu's concept of Avitus, and as a result, Pengsu became an icon of the social needs of the MZ generation in Korea, and Pororo was an icon that inherited the ethical values that the Korean social structure continues to demand. Mickey Mouse played a role that encompasses higher and lower cultures, and Barbie showed that once the stereotyped concept was difficult to change completely, it also functioning as Avitus. Pikachu appeared as an icon who approached in a friendly way due to a partnership with a person, and Hatsune Miku emerged from the subculture as a virtual idol and represented various voices in society. In the field of characters, the number is enormous, and trends change frequently, and each character has a short period of time to enjoy its heyday. However, even when society changes macroscopically, such as COVID-19, the values pursued socially remain unchanged. Accordingly, in this study, the attributes and characteristics of these characters were revealed by investigating and analyzing iconized characters.