애견카페 선택속성 척도개발 및 고객 만족 간의 관계에 관한 연구-베이징 지역을 중심으로-

Abstract

The value of various services provided by dog cafe staff with professional skills in dog cafes is found to be directly related to customer satisfaction during the dog cafe management process. It could be an important source of data in the dog industry to reveal the choice of dog cafes, which are a major factor in determining customer satisfaction. Therefore, this study materialized various tangible and intangible service dimensions of dog cafes and developed an optional attribute scale to verify their reliability and validity through empirical analysis. The dog cafe selection attributes were identified by a total of 24 questions and six factors: dog quality factor, employee's expertise factor, product quality factor, physical environment factor, convenience factor, and cost-effectiveness factor. This study developed a dog cafe selection attribute scale and validated the relationship between customer satisfaction. This study used the developed dog cafe selection attribute scale to identify the relationship between customer satisfaction and draw academic and practical implications for specific customer needs and future service directions. It is of academic significance in that it developed an optional attribute scale for dog cafes, which was not present in previous studies. The selection attribute developed has various practical significance in that it has verified its influence on satisfaction among customers and revealed its positive influence.