월드컵 관련 보도의 이데올로기적 성향 연구

Abstract

The purpose of this paper is to analyze ideological tendencies of sports reports focused on Korean Game in the 2006 FIFA World Cup Germany and to review some of sport media's problems and influence of ideological biased reports on society. This paper mainly looked at ideological tendencies emerging in sport reports. Word-signs emerging in sporting news TV and newspaper are categorized into four ideological tendencies: millitarism, nationalism, commercialism, and triumphalism. The main word-signs which selected in sporting news of broadcasting and newspaper were arranged by ideological tendencies. And collected data are analyzed with using SPSS 10.0 statistics program. In conclusion, the results of study show that ideological tendencies appear from sporting news through mass media and that mass media are reproducing ideology to attract public attention. And Ideology emerging in mass media will have influence on perception of public about sports. Especially, in soccer game, ideologies such as millitarism, nationalism, commercialism, triumphalism justify foul play, violence, and excessive fondness towards goal. In addiction, these ideologies play a role commercializing sports and players. Ideological biased sports reports of mass media will make public to have negative image about sports, and strengthen negative ideologies in society. Therefore, to enjoy sports through mass media rightly, we will have to be interested in sportsmanship and the original meaning of sports and mass media should keep impartiality and objectivity in reporting sports news.