물류서비스의 애로요인이 서비스몰입과 고객지향성에 미치는 영향

Abstract

After the Korean Freight Union strike, the public began to pay attention to container drivers. Truck freight accounts for 85% of inland container transport in Korea, therefore truck drivers play an important role in inland transport in Korea. If the improvement of transportation circumstances become delayed, unfortunately there will be a deterioration of service involvement and customer orientation. However, according to the literature review, there are few studies on truck drivers and no studies on truck drivers' difficulties, service involvement and customer orientation. The objectives of this research are as follows: First, it intends to verify the relationship of logistics service's difficulties, service involvement and customer orientation. Second, it intends to present the suggestions of promoting truck drivers' service involvement and customer orientation in order to improve logistics companies' performance. The results of this study can be summarized as follows: First, it turned out that structural problems and other special conditions have significant negative (-) influences on the service value. Cost problem and colleague conflict have significant positive (+) influences on the service value. The hypothesis about the relationship between the difficulty factor and service value is supported partially. Second, it turned out that structural problems have significant positive (+) influences on job involvement and customer consideration. Special conditions have significant negative (-) influences on job involvement and customer consideration. The hypothesis about the relationship between difficulty factors, job involvement and customer consideration is supported partially. Third, it turned out that structural problems have significant positive (+) influences on the individual customer relationship. The hypothesis about the relationship between difficulty factors and individual customer relationships however is supported. The implication of this study can be summarized as follows: Firstly, structural problems, such as the gap between supply and demand, the price of increase oil and the overloading supervision and freight rate system are the most important factor. Secondly, there are service values which drivers perceive as extremely low, on the other hand, they get comparatively strong involvement in their job. It's very important to improve the drivers' conditions in logistics companies, so drivers can realize the significance of job involvement. Thirdly, to solve the problems of container drivers' service involvement and customer orientation, we must pay attention to the underlying structural problems. Finally, the problems of container drivers' service involvement and customer orientation should be solved by the government. It is necessary that the government takes constructive measures to support their drivers.