지방행정PR매체로서 구·군보의 현황및 발전방향에 관한 연구

Abstract

The purpose of this research is to examine the publication situation, the operating systems and the layout and contents of 16 official newspapers in Busan. I collected the publishing information of the federal government administration, PDF type and printed newspapers on the 16 web-sites posted by the Ministry of Government Administration and Local Autonomy. I found out the local newspapers aims through interviews with chief editors, editorial staffs of the local government and local residents. There are two directions of communication one way and interactive their forms. I analyzed the frequency of different from of communication. Instead of information which should be letting local residents know about the administration but they fill their newspapers with self-promotion. For more than 10years official newspapers have relied solely on one-way communication. The aims of official newspapers have to change and include the articles which local people need. Official newspapers should include district news and cultural information which can help the people to participate in government in direct and indirect ways by communicating interactively rather than being subject to the one-way advertising of the administration. First, official newspapers should be printed for the precise number of households in the districts. Second, the information and news should be suitable for each district, and the third the editorial staffs should be an organization of experts and the chief editor should operate independently.