부산 해안경관의 시각적 선호도 분석

Abstract

The purpose of this study was to analyze the visual preference of the beach landscapes of Songjeong, Haeundae, Kwanganri, Songdo in Busan. Preference related variables came from Semantic Differential(SD) scale that two different adjectives with opposite meaning were respectively placed on the left and right sides and evaluated with the seven-point Likert scale. Preference-related variables were abstracted and grouped from the factor analysis. Multiple regression was done for the relationship between the visual preference and four factors characteristic of beach landscapes. The result found 4 factors, including pleasantness, stability, aesthetic and familiarity and much importance was placed on pleasantness. This study also was to analyze the visual preference of each beach landscapes. The results these findings suggested Songjeong and Kwanganri placed much importance on pleasantness, whereas Haeundae on pleasantness and stability. Songdo, on the other hand, was placed on familiarity. Therefore, this study suggests building beach landscapes in Busan should first consider pleasantness-related components for beach landscapes.