2010 인구주택총조사 인터넷조사의 성공요인 분석(SWOT분석) 및

Abstract

The 2010 Population and Housing Census makes a break away from the existing statistical survey methods which are completely dependent upon personally interviewing respondents. Under the title of economical census it came into action to reduce the census costs with the full-scaled introduction of internet survey. With the census we achieved an amazingly high participant rate of 47.9% in the internet survey and began to get interested in driving forces of higher participation rate from 0.9% in 2005 to 47.9% in 2010. To this end we examine the history of the statistical survey methods from the existing interviewing method to the recent internet survey and analyze successful factors of the 2010 Population and Housing Census. For this study we propose a SWOT analysis which involves specifying the objective of a business project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. Using the data of the 2010 Population and Housing Census, we apply a logistic regression to find important explanatory variables which are relevant to the participation rate in the internet survey. With the consideration of the problems and limitations of the census, we suggest improvements and complements for more advanced internet survey methods on the basis of a management analysis and statistical analysis.