전문병원의 선택속성 측정도구 개발과 IPA 분석

Abstract

On October 20, 2011, the Ministry of Health and Welfare designated and announced the 99 specialized hospitals among the domestic hospital-class medical institutions of western/oriental medicine. It is hoped that the increase in the use of the Ministry-designated special hospitals will produce a positive effect in the Korean medical community. However, due to the lack of the empirical research on the reason for medical consumers' choice of a special hospital, and expectation and satisfaction with a specialized hospital, the strategy to manage a special hospital requires much information related. This study aims at looking into the hospital choice attribute factor with focus on an orthopedic special hospital, and empirically verifying the importance of an orthopedic hospital choice attribute of using customers among such factors of the hospital choice attribute through IPA analysis. This study can further the meaning to other special hospitals treating other clinical departments than an orthopedic special hospital, As a result, it was found that consumers thought 'medical team's professionalism' was the most important regarding the importance of an orthopedic special hospital choice attribute; next, as for the satisfaction with an orthopedic special hospital choice attribute, the satisfaction with 'accessibility' was found to be the most influential. Next, this study examined the perception of the importance and satisfaction level by the choice attribute item of the customers using an orthopedic special hospital, As a result, it was found that consumers particularly thought much of medical staff's professionalism factors such as 'reliability in a doctor's ability and medical techniques', 'orthopedic specialist or not', 'medical service level', 'a doctor's famousness', and 'a doctor's medical professionalism', etc. in the order of importance of an orthopedic special hospital choice attribute item. In the satisfaction concerning an orthopedic special hospital choice attribute items, consumers showed high satisfaction with the item on medical staff's professionalism factors. The results showed the relatively lowest satisfaction with the services of parking facilities. On the basis of these results, it is believed that a special hospital could arrange a management strategy in consideration of consumers' special hospital choice attribute.

Key words : Specialized Hospitals, Orthopedic Special Hospital, Selection Attributes, Scale Development, IPA