SNS이용자의 자아존중감에 관한연구

Abstract

A study on Self-Esteem of SNS Users : Based on the Relationship between Identification and Social Support

Kwon, Min-Hwa

Department of Mass Communication, the Graduate School, Pukyong National University

Abstract

As the number of SNS (Social Network Service) users keeps increasing, the role of SNS also expands as a place for social exchange. Many people build a close relationship with constituents via SNS. They exchange social support via establishment such a relationship. This study is intended to delve into an analysis of routes on how usage of SNS, social support, and identification influence on self-esteem in order for a research of self-esteem for SNS users. For this study, selecting three of universities in the city of Busan, a survey was conducted on 349 of university students who already registered SNS and actually used it. As a result, in an interaction based on the foundation of SNS, it received an evaluative support among social supports, and this evaluative support not only influenced on identification but also positively affected on self-esteem. In addition, as for a usage, a daily frequency of access positively influenced on self-esteem as well as identification. Especially, as for an analysis of routes, it was pointed out from the left to the right pointing out with an arrow according to causal relationship. According to an overall configuration, it turned out on the first route model that evaluative support and daily frequency of access positively influenced on identification. From the second route model, it turned out that social support influenced on self-esteem more than daily frequency of access. Such a result implicates that evaluative support exchanged in SNS positively influences on self-esteem as well as SNS identification.

keyword : Social Network Service, SNS, Self-esteem, identification, social support