서핑의 참여결정요인이 만족도와 재참여의사에 미치는 영향

Abstract

Abstract

The purpose of this research is to provide data which can help with revitalization of surfing and changing the public perception of surfing, by researching on how the participating motivation in surfing affect the satisfaction and re-participation in surfing activity. Convenience Sampling method was taken to analyze 285 surfing participants in 2010. The questionnaire consisted of six demographic questions and participating motivation related questions: three demonstration purpose; four leisure purpose; five socializing purpose; four sense of accomplishment purpose; six satisfaction purpose; three re-participation purpose.

With regard to hypothesis test method, this research took Exploratory factor Analysis, Reliability Analysis and Multi Regression Analysis measures, operated by SPSS Ver. 12.0. The hypotheses for this study are blow.

First, among surfing participating motivation, three factors, leisure purpose, socializing purpose, sense of accomplishment purpose, affected a satisfaction. But demonstration purpose did not affect a satisfaction. Second, among surfing participating motivation, two factors, leisure purpose, sense of accomplishment purpose, affected a re-participation intention. But demonstration purpose and socializing purpose did not affect a re-participation intention.

Third, satisfaction affected a re-participation intention.