An Exploratory Study on Importance Perception of the Selection Attributes of Theme parks in Fragrant Hills Park and Happy Valley of China

Abstract

An Exploratory Study on Importance Perception of the Selection Attributes of Theme Parks in Fragrant Hills Park and Happy Valley of China

Lu Jun

Department of Management, The Graduate School Pukyong National University

Abstract Despite much research on the selection attributes of theme parks such as Disney Land, little is known about how they apply to theme parks in China. This research looks at two major theme parks, namely Fragrant Hills Park in Beijing and Happy Valley in Shenzhen, comparing and contrasting the selection attributes of each. The study also looks into the importance perception of each selection attribute and brings together some interesting conclusions as to how theme parks in China should be considered in the context of the global theme park industry. The study is part of a growing body of research around China's increasing leisure market and the findings themselves can be utilized both as a basis for further research and to help the development of the theme park industry in China.